Somni

The world's first earbuds that stream music with no battery , specially designed to help you get sleep. This project was a unique opportunity to work closely with the creator to shape the brand from scratch – and redesign the product itself.
Once they were happy with the visual approach, I moved into execution – creating promos and ad spots to promote Somni’s Kickstarter campaign. Which, at the time of writing, has raised £90k+ in less than a week. Not bad.