University is a place where people can find themselves. A place where anything goes. So this retention campaign needed to showcase unique spaces catering to every need and whim.

To cover all that, I developed a set of typographic illustrations, depicting social spaces. Some for the quieter and bookish. Some for the life and souls of the party.

So whether their hobby is extreme couponing, nights out, or video games – each student will spot something that resonates. And see that they can find their crowd at Unite Students.

Agency: bandstand